There are few things I love more than a good book. (Except maybe my cats and plants. I mean, my husband and kids.) I want to spread the love by sharing my all-time favorite books to level up your PR and help your company get noticed, build trust and grow authentically.
The Tipping Point
Malcolm Gladwell explores the concept of a tipping point – the moment when an idea, trend, or social behavior crosses a threshold and spreads like wildfire.
Influence
Psychologist Robert Cialdini shares research-based insights into why people say ‘yes’ and how to ethically apply principles of persuasion.
Crystallizing Public Opinion
Public relations industry pioneer Edward Bernays lays the groundwork for how to effectively influence public opinion, outlining core principals that remain relevant more than a century later.
Contagious
Is there a secret sauce to going viral? Perhaps. Wharton business professor Jonah Berger outlines six principles that make all sorts of things – including ideas, products and people – contagious and teaches you how to build word-of-mouth in the digital era.
Building a Storybrand
Clarify your message, connect with your audience and drive action with seven universal elements of storytelling developed by Donald Miller.
How to Win Friends and Influence People in the Digital Age
Timeless principles from Dale Carnegie on how to communicate more effectively, build stronger relationships and influence others in the digital era.
Everybody Writes
Go-to guide from writer and content marketer Ann Handley covering everything from grammar and style to creating compelling stories and engaging your audience.
Happy reading (or listening)!
Kimberly Albert is a passionate and experienced public relations consultant specializing in the manufacturing sector. Her work on behalf of clients – ranging from Fortune 500 to local companies – has won numerous awards, including a PRSA Silver Anvil of Excellence and SABRE Award by Holmes Report. Kimberly earned a master’s degree from the University of Minnesota Hubbard School of Journalism and Mass Communication, a bachelor’s degree from the 3M Center for Business Innovation at St. Catherine University and an Accreditation in Public Relations (APR) from the Public Relations Society of America. She lives in Alexandria, Minn. with her husband and two kids.
