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Kimberly Albert

Public Relations

How TikTok Reminded Us Not to Put Our Eggs In One Basket

May 4, 2024

Well, well, well. It appears the wind of change is blowing through the social media seas yet again. As we watch TikTok sail toward the sunset – joining the likes of MySpace, Google+, Periscope and Vine – 7 million U.S. businesses actively participating on the platform are left wondering, “What ...

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Posted By: kimberlyalbert · In: Earned Media, Owned Media, Public Relations, Social Media, Strategic Planning

Kimberly Albert, APR, MA is a passionate and experienced public relations consultant based in Alexandria, Minn.

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On the ‘Gram

Well, well, well. It appears the wind of change is

Well, well, well. It appears the wind of change is blowing through the social media seas yet again. As we watch TikTok sail toward the sunset – joining the likes of MySpace, Google+, Periscope and Vine – 7 million U.S. businesses actively participating on the platform are left wondering, “What now?”

Head to my blog, KimberlyAlbert.com, for my insight on how TikTok reminded us not to put our eggs in one basket.

Do you enjoy reading spammy marketing emails? Me n

Do you enjoy reading spammy marketing emails? Me neither. In fact, I can’t stand it! That’s why I pour my heart and soul — along with 20 years of experience — into creating a valuable and insightful newsletter to grace your inbox.

If you aren’t yet subscribed, head to the link in my bio to get the Inside Scoop on PR trends and tactics, behind-the-scenes, campaign spotlights, inspiring books and podcasts, and helpful tools and templates.

I hope you love reading it as much as I love creating it!

P.S. The ‘Gram - and all social media - can be taken away at any time. (We don’t own it!) Having an email list is essential for staying connected. If you’re a business owner, you need an email list!

The practice of public relations is part art, part

The practice of public relations is part art, part science. Part creativity, part strategy. While strategy can be taught, creativity is more elusive - and these days, in particularly short supply.

According to research, creativity among Americans has been in steady decline since the ‘90s. While there are several contributing factors to this ‘creativity crisis,’ experts believe a primary culprit is…

Head to my blog, KimberlyAlbert.com, to read more.

Research: wm.edu/research/news/social-sciences/smart-yes-creative-not-so-much.php
Artwork: Matisse, H. (1927). Reclining Nude II [Bronze]. Minneapolis Institute of Art.
Artwork: Matisse, H. (1907). Boy with Butterfly Net [Oil on Canvas]. Minneapolis Institute of Art.

Working with the media can be intimidating, but it

Working with the media can be intimidating, but it doesn’t have to be! What most people don’t realize is how much journalists value and rely on relevant, timely insight and information from industry experts.

Here are 3 tips for building relationships with the media:

1️⃣ Become a consumer of information.

2️⃣ Prepare a media kit.

3️⃣ Share relevant, timely insight and information.

Head to my blog, KimberlyAlbert.com, to read more.

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